Portrait of the
Artisan Promoter ESTP


Promoters have a knack for knowing where the action is. They have an appreciation and palate for the finer things of life, the best food, the best wine, expensive cars, and fashionable clothes. They have a natural instinct for reading people, and are smooth in social circles, knowing many people by name, and knowing how to say just the right thing to most everyone they meet. Promoters exude charisma and their flamboyant style makes them irresistibly captivating.


Promoters are engaging and fully present with their audience. They poetically persuade others to have confidence in them and to go along with whatever they propose. They are highly energetic and can energize others. Their "in the moment" spontaneity keeps things exciting, and keeps the enterprise moving on the cutting edge. Promoters are so engaging with people; they are uncanny at reading people's faces and observing their body language, hypersensitive to the tiniest nonverbal cues that give away the other's attitudes.


These smooth operators are usually something of a mystery to others. Promoters are always in motion—they become restless when they are not on the move. Since they are always jumping from one activity to the next, they come across as unpredictable, but to themselves, they are actually quite deliberate about their movements. Those that are closest to them are fellow sprinters who move just as quickly. In relationships, others may feel that the only certainty in Promoters is that things are uncertain.


Promoters are daring thrill seekers, and feel quite at ease exposing themselves and their enterprises to risk. They firmly believe in the axiom, "The greater the risk, the greater the reward." The higher the stakes, the more emboldened they become—for it is only when excitement looms in the air, that they are stimulated and come alive. They encourage others to take bold risks as well, and can be impatient with weakness or timidity. These high-rolling enterpreneur are decisive, and are comfortable with "letting it ride."


Promoters cannot not take initiative. They are extremely proactive, and move quickly, aggressively, and preemptively to get to it first before all others do. They have a bias for action, seeking new experiences. And because of their high energy and lightning speed they can be sharp entrepreneurs, able to swing deals and kick-start enterprises in a way very few others can. Rather than working from behind the scenes, Promoters work best when they are out in front at the helm of the ship.


Promoters are optimistic and persuasive—without peer as dealmakers, promoters, and negotiators. They are bold, aggressive, and produce results. They can be hard-nosed utilitarians, willing to do whatever it takes to achieve their goals. They are able to advertise or publicize their endeavors, and to maneuver others in the direction they want them to go. It might be said that people are instruments in the hands of these Promoters, and that they play them artistically.

A Collection of
Artisan Promoters

  • Madonna
  • Donald Trump
  • Eva Peron
  • Winston Churchill
  • Helen Gurley Brown
  • George S. Patton
  • Billie Jean King
  • Mohammad Ali
  • Anna Wintour
  • Hugh Hefner