The ability to attract attention is the seed to creating customers. This is the starting point for turning the interested into a long term relationship. Connecting with customers should be the top priority for every enterprise, and creative teams are at the heart of this important connection.
For marketers, we believe that connecting begins with understanding three personalities. The person marketing the product has a personality. The person buying the product has a personality, and the product itself has a personality. This workshop is designed to help your marketing teams understand how to effectively connect with customers of different personality types. Keirsey provides insight into helping our clients align their brand, and their products to the appropriate customer segments.
We help product designers, marketing strategists, and creative teams gain clarity on the personalities of their customer target. We help creative professionals understand their own temperament, and how that shapes their designs, and we help them understand how temperament plays a key role in attracting a customer. Our mission is to help your marketing teams win customers and retain them for long term success.